Care economy activities and business model

About the organization:
Kidogo is a non-profit social enterprise that improves access to high-quality, affordable early childhood care & education in Kenya’s low-income communities. Kidogo supports women entrepreneurs to initiate or improve the quality of their own, community-based childcare micro-businesses. Kidogo reduces care work as parents have access to quality childcare service at the centres. 82% of Kidogo kids hit developmental goals. Kidogo kids receive health and nutrition interventions, that have also led to a 41% reduction in stunting.

Activities in the care economy:
Provision of affordable services that provide care & domestic work

Stage of growth: Mass roll-out/Expansion

Type of services: Infant-care (children younger than 1-year), Child-care (Ages 1 to 5)

Number of customers (2020): Less than 1,000

Number of customers (2019): Less than 1,000

Number of customers (2018): Less than 1,000

Financials

Profitability status:
No plan of becoming financially profitable

Revenue USD (2020): Between 10,000 to 50,000

Revenue USD (2019): Between 10,000 to 50,000

Revenue USD (2018): Information not available

Pathways to impact

Challenge addressed:
Lack of recognition and action with regards to unfair distribution of care and domestic work, Lack of affordable solutions to reduce amount of time spent on care and domestic work, Lack of / poor remuneration for care and domestic workers

Pathway to impact – 4 Rs: Recognize, Reward, Redistribute

Populations affected: Unpaid care workers, Paid care workers, Unpaid domestic workers, Paid domestic workers, Infants or children

Number of people served (2020): Between 5,000 to 25,000

Number of people served (2019): Between 5,000 to 25,000

Number of people served (2019): Between 1,000 to 5,000