Care economy activities and business model

About the organization:
Insan Medika is a for-profit enterprise that provides healthcare services for elderly and unwell patients in Indonesia, through professionally trained caregivers. Insan Medika focuses on increasing the skills of caregivers through its academy. By doing so, the company is rewarding caregivers through increased opportunities, better work conditions and increased income.

Activities in the care economy:
Provision of technology & services that train/upskill domestic & care workers

Stage of growth: Mass roll-out/Expansion

Type of services: Infant-care (children younger than 1-year), Child-care (Ages 1 to 5), Child-care (Ages 6 and above), Elderly-care (Ages 60 and above), Care for persons with special needs (disabled / differently abled persons), Care for people with illnesses

Number of customers (2020): Less than 1,000

Number of customers (2019): Between 1,000 to 5,000

Number of customers (2018): Less than 1,000

Financials

Profitability status:
Financially profitable

Revenue USD (2020): Between 500,000 to 1 million

Revenue USD (2019): Between 500,000 to 1 million

Revenue USD (2018): Between 500,000 to 1 million

Pathways to impact

Challenge addressed:
Lack of recognition and action with regards to unfair distribution of care and domestic work, Lack of / poor remuneration for care and domestic workers, Limited redistribution of care and domestic work to other actors in the care economy

Pathway to impact – 4 Rs: Recognize, Reward, Redistribute

Populations affected: Unpaid care workers, Paid care workers, Elderly people, Persons with special needs or with illnesses

Number of people served (2020): Less than 1,000

Number of people served (2019): Less than 1,000

Number of people served (2019): Less than 1,000