Care economy activities and business model

About the organization:
Livelyhoods Kenya is a non-profit social enterprise that provides last-mile distribution of essential items in slum communities of Kenya. Livelyhoods Kenya trains women who work as sales agents in the community. Through its intervention, Livelyhoods has enabled women to purchase products that have reduced their care work, including cookstove and solar lights. Adoption of these products has reduced household expenditures and drudgery for women.

Activities in the care economy:
Provision of affordable services that provide care & domestic work

Stage of growth: Mass roll-out/Expansion

Type of services: Domestic services, Labour saving solutions

Number of customers (2020): Between 5,000 to 25,000

Number of customers (2019): Between 5,000 to 25,000

Number of customers (2018): Between 5,000 to 25,000

Financials

Profitability status:
Not profitable yet but planning to become profitable within 3 years

Revenue USD (2020): Between 100,000 to 250,000

Revenue USD (2019): Between 250,000 to 500,000

Revenue USD (2018): Between 250,000 to 500,000

Pathways to impact

Challenge addressed:
Lack of affordable solutions to reduce amount of time spent on care and domestic work, Lack of / poor remuneration for care and domestic workers

Pathway to impact – 4 Rs: Reduce, Reward

Populations affected: Unpaid care workers, Paid care workers

Number of people served (2020): 25,000 to 100,000

Number of people served (2019): 25,000 to 100,000

Number of people served (2018): 25,000 to 100,000