Care economy activities and business model

About the organization:
“It is a pioneering platform for childcare services recognized for its excellent and rigorous selection process of nannies and care professionals. It was founded in 2008 to select the best professionals based on innovative human resources practices and new technologies. Other services offered: Training, entertainment, and school support.”

Activities in the care economy:
Provision of technology & services that train/upskill domestic & care workers (e.g. technology that links employers to domestic/care workers), Provision of technology, services & policies/practice that improve condition for domestic & care worker (e.g. apps that calculate decent remuneration)

Stage of growth: Mass roll-out/Expansion

Type of services: Infant-care (children younger than 1-year), Child-care (Ages 1 to 5), Child-care (Ages 6 and above)

Number of customers (2020): Less than 1K

Number of customers (2019): Less than 1K

Number of customers (2018): Less than 1K

Financials

Profitability status: Financially profitable

Revenue USD (2020): 10K- less than 50K

Revenue USD (2019): 50K- less than 100K

Revenue USD (2018): 10K- less than 50K

Pathways to impact

Challenge addressed:
Lack of affordable solutions to reduce amount of time spent on care and domestic work (Reduce), Lack of / poor remuneration for care and domestic workers (Reward)

Pathway to impact – 4 Rs: Reduce, Reward

Populations affected: Unpaid care workers, Paid care workers, Infants or children

Number of people served (2020): Less than 1K

Number of people served (2019): 1K – less than 5K

Number of people served (2018): Less than 1K