Care economy activities and business model
About the organization:
Ser Cuidado App is a digital platform that offers care services for dependent and non-dependent people who require home care. Their mission is to satisfy the social and physical needs of any person that requires care: children, the elderly, people with illnesses, and people with special needs or disabilities. Ser Cuidado APP provides training to care workers to guarantee good service delivery. Ser Cuidado APP aims for care caregivers to be recognized, better rewarded, and ultimately improve their economic situation.
Activities in the care economy: Provision of technology & services that train/upskill domestic & care workers (e.g. technology that links employers to domestic/care workers)
Stage of growth: Conceptualization/Design
Type of services:Infant-care (children younger than 1-year), Child-care (Ages 1 to 5), Child-care (Ages 6 and above), Elderly-care (Ages 60 and above), Care for persons with special needs (disabled / differently abled persons), Care for people with illnesses, Domestic services, Labour saving solutions
Number of customers (2020): Less than 1,000
Number of customers (2019): Less than 1,000
Number of customers (2018): Less than 1,000
Financials
Profitability status: Not profitable yet but planning to become profitable within 3 years
Revenue USD (2020): Less than 10,000
Revenue USD (2019): Less than 10,000
Revenue USD (2018): Less than 10,000
Pathways to impact
Challenge addressed: Lack of recognition and action with regards to unfair distribution of care and domestic work (Recognize), Lack of affordable solutions to reduce amount of time spent on care and domestic work (Reduce), Lack of / poor remuneration for care and domestic workers (Reward), Limited redistribution of care and domestic work to other actors in the care economy (Redistribute)
Pathway to impact – 4 Rs: Recognize, Reward, Redistribute
Populations affected: Unpaid care workers, Paid care workers, Unpaid domestic workers, Paid domestic workers, Infants or children, Elderly people, Persons with special needs or with illnesses
Number of people served (2020): Less than 1,000
Number of people served (2019): Less than 1,000
Number of people served (2018): Less than 1,000