Care economy activities and business model
About the organization:
The company brings solutions for the supply and demand of the care economy sector. They offer elderly care, care for people with illnesses or disabilities, childcare, and domestic services while addressing formalization challenges of care workers. Simultaneously, the organization positively impacts women’s employment, providing them with opportunities to get social protection and fair rewards. This model is suitable for women who might need flexible jobs. They also receive training and can monitor their progress through a platform that uses gamification techniques.
Activities in the care economy:
Provision of technology & services that train/upskill domestic & care workers (e.g. technology that links employers to domestic/care workers), Provision of technology, services & policies/practice that improve condition for domestic & care worker (e.g. apps that calculate decent remuneration), Provision of affordable services that provide care & domestic work (e.g. affordable daycare services in rural areas), Awareness raising on the care economy through marketing, information campaigns & programmes that raise awareness & increase motivation
Stage of growth: Launch/Pilot
Type of services: Infant-care (children younger than 1-year), Child-care (Ages 1 to 5), Child-care (Ages 6 and above), Elderly-care (Ages 60 and above), Care for persons with special needs (disabled / differently abled persons), Care for people with illnesses, Domestic services
Number of customers (2020): Less than 1,000
Number of customers (2019): Less than 1,000
Number of customers (2018): Less than 1,000
Financials
Profitability status: Not profitable yet but planning to become profitable within 3 years
Revenue USD (2020): Less than 10,000
Revenue USD (2019): Less than 10,000
Revenue USD (2018): Less than 10,000
Pathways to impact
Challenge addressed: Lack of / poor remuneration for care and domestic workers (Reward)
Pathway to impact – 4 Rs: Reward
Populations affected: Paid care workers
Number of people served (2020): Less than 1,000
Number of people served (2019): Less than 1,000
Number of people served (2018): Less than 1,000