Care economy activities and business model

About the organization:
Lavapp is the first App in Latin America that connects people with the best laundry stores in their neighborhood, allowing them to manage their orders from their smartphones without leaving their homes and with free delivery. Lavapp’s team’s goal is to become an economic alternative for thousands of people who need an additional income. They are addressing the challenge of the lack of affordable solutions to reduce the amount of time spent on care and domestic work, and the limited redistribution of care and domestic work to other actors in the care economy. The app has been recognized as a dignified and rewarding work tool that helped more than 100 families in 2020.

Activities in the care economy:
Provision of technology & services that train/upskill domestic & care workers (e.g. technology that links employers to domestic/care workers), Provision of technology, services & policies/practice that improve condition for domestic & care worker (e.g. apps that calculate decent remuneration), Provision of affordable time and labour saving technology and products (e.g. product that makes washing, cooking more efficient)

Stage of growth: Mass roll-out/Expansion

Type of services: Elderly-care (Ages 60 and above)

Number of customers (2020): Less than 1K

Number of customers (2019): Less than 1K

Number of customers (2018): Less than 1K

Financials

Profitability status: Financially profitable

Revenue USD (2020): 100K- less than 250K

Revenue USD (2019): 100K- less than 250K

Revenue USD (2018): 100K- less than 250K

Pathways to impact

Challenge addressed:
Lack of affordable solutions to reduce amount of time spent on care and domestic work (Reduce), Limited redistribution of care and domestic work to other actors in the care economy (Redistribute)

Pathway to impact – 4 Rs: Reduce, Redistribute

Populations affected: Unpaid care workers, Paid care workers, Elderly people

Number of people served (2020): Less than 1K

Number of people served (2019): Less than 1K

Number of people served (2018): Less than 1K