Care economy activities and business model

About the organization:
IPROFOTH is a Peruvian organization made up and directed 100% by women domestic workers. They offer nursery services for caring for and stimulating children of care workers. The most vulnerable care and domestic workers, mostly migrant women, receive shelter services, training, job placement guidance, and labor rights protection. IPROFOTH’s main challenge is to raise awareness in the recognition and appreciation of the contribution made by women in the care economy. They seek to improve the quality of life of domestic workers, empowering them via good compensations, resilience strategies, and recognition of their contribution to the care economy. Iprofoth’s political action and articulation with civil society pushed the ratification of the International Labor Office’s Convention 189 and the approval of a new law for domestic workers in Peru.

Activities in the care economy:
Provision of technology & services that train/upskill domestic & care workers (e.g. technology that links employers to domestic/care workers), Provision of technology, services & policies/practice that improve condition for domestic & care worker (e.g. apps that calculate decent remuneration), Provision of affordable services that provide care & domestic work (e.g. affordable daycare services in rural areas), Awareness raising on the care economy through marketing, information campaigns & programmes that raise awareness & increase motivation

Stage of growth: Small scale roll-out/Early stage

Type of services: Child-care (Ages 1 to 5), Child-care (Ages 6 and above), Domestic services

Number of customers (2020): Less than 1K

Number of customers (2019): Less than 1K

Number of customers (2018): Less than 1K

Financials

Profitability status: Not profitable yet but planning to become profitable after 5 years

Revenue USD (2020): 10K- less than 50K

Revenue USD (2019): 10K- less than 50K

Revenue USD (2018): 10K- less than 50K

Pathways to impact

Challenge addressed:
Lack of recognition and action with regards to unfair distribution of care and domestic work (Recognize), Lack of / poor remuneration for care and domestic workers (Reward), Limited redistribution of care and domestic work to other actors in the care economy (Redistribute)

Pathway to impact – 4 Rs: N/A

Populations affected: Unpaid care workers, Paid care workers, Unpaid domestic workers, Paid domestic workers

Number of people served (2020): Less than 1K

Number of people served (2019): Less than 1K

Number of people served (2018): Less than 1K