Care economy activities and business model

About the organization:
Hipocampus is a social enterprise that provides high-quality and affordable early childhood care and education for working families in Mexico. Hipocampus partners with employers to provide on-site childcare services fully aligned with parents´ needs. With a B2B business and distribution model, Hipocampus operates under a community-centered approach (ie. providing opportunities to educators-mostly women- from the same communities where the centers operate.

Activities in the care economy:
Provision of technology & services that train/upskill domestic & care workers (e.g. technology that links employers to domestic/care workers), Provision of affordable services that provide care & domestic work (e.g. affordable daycare services in rural areas)

Stage of growth: Mass roll-out/Expansion

Type of services: Child-care (Ages 1 to 5), Child-care (Ages 6 and above)

Number of customers (2020): Less than 1,000

Number of customers (2019): Less than 1,000

Number of customers (2018): Less than 1,000

Financials

Profitability status: Financially profitable

Revenue USD (2020): Between 100,000 to 250,000

Revenue USD (2019): Between 100,000 to 250,000

Revenue USD (2018): Between 50,000 to 100,000

Pathways to impact

Challenge addressed:
Lack of recognition and action with regards to unfair distribution of care and domestic work (Recognize), Lack of affordable solutions to reduce amount of time spent on care and domestic work (Reduce), Limited redistribution of care and domestic work to other actors in the care economy (Redistribute)

Pathway to impact – 4 Rs: Recognize, Reduce, Redistribute

Populations affected: Unpaid care workers, Paid care workers, Infants or children

Number of people served (2020): Less than 1,000

Number of people served (2019): Less than 1,000

Number of people served (2018): Less than 1,000