Care economy activities and business model

About the organization:
Activida is a mission-driven, for-profit, and principled organization. It offers a fall and fragility prevention solution for older adults by providing them with: (a) an app that they can easily and quickly download and engage with by using a smart device (tablet or phone) or via web if they do not own or use a smart phone. The app is specially designed to reduce their individual risk of falling -and thus of potentially becoming fragile or dependent by offering them a personalized program whereby they train their balance and mobility in no more than 10 minutes x day, 5x per week, in the comfort, safety, and privacy of their home, PLUS
(b) educational marketing material and touchpoints via website experiences, emails, and SMS, which have been designed to gently increase their awareness and knowledge on how to prevent falls – without making them fear a fall.

The Activida solution is:

• fully digital and scalable
• based on international science, evidence, standards and best-practices
• validated market-fit, usability, UX, and engagement/adherence by users, in the US, NZ and Japan
• competitively priced, and
• based on the best of all possible strategies to solving a problem: preventing it!, i.e., avoiding/reducing the chances of its occurrence and negative impacts.

Activida’s preventive approach, as well as other features it has, make it a better, more efficient, cost-effective, equitable, and accessible solution to the health and wellbeing of older adults population-wide.

Activities in the care economy: Provision of technology & services that train/upskill domestic & care workers (e.g. technology that links employers to domestic/care workers), Provision of affordable services that provide care & domestic work (e.g. affordable daycare services in rural areas)

Stage of growth: Launch / Pilot

Type of services: Elderly-care (Ages 60 and above)

Number of customers (2020): na

Number of customers (2019): na

Number of customers (2018): na

Financials

Profitability status: Not profitable yet but planning to become profitable within 3 years

Revenue USD (2020): na

Revenue USD (2019): na

Revenue USD (2018): na

Pathways to impact

Challenge addressed: Lack of affordable solutions to reduce amount of time spent on care and domestic work (Reduce), Limited redistribution of care and domestic work to other actors in the care economy (Redistribute)

Pathway to impact – 4 Rs: Reduce, Redistribute

Populations affected: Unpaid care workers, Paid care workers, Elderly people

Number of people served (2020): na

Number of people served (2019): na

Number of people served (2018): na