Care economy activities and business model

Stage of growth: Mass roll-out/Expansion

Type of services: Domestic services

Number of customers (2020):

Number of customers (2019):

Number of customers (2018): Care economy activities and business model

About the organization:
CACEH (Centro Nacional para la Capacitación Profesional y Liderazgo de las Empleadas del
Hogar) is a Mexican non-profit organization founded and led by women who are former
household workers. The organization promotes the professionalization of household workers
and advocates for their rights.

Activities in the care economy:
Provision of technology & services that train/upskill domestic & care workers (e.g. technology that links employers to domestic/care workers), Provision of technology, services & policies/practice that improve condition for domestic & care worker (e.g. apps that calculate decent remuneration), Awareness raising on the care economy through marketing, information campaigns & programmes that raise awareness & increase motivation

Financials

Profitability status: Financially profitable

Revenue USD (2020): Between 500,000 to 1 million

Revenue USD (2019): Between 250,000 to 500,000

Revenue USD (2018):

Pathways to impact

Challenge addressed:
Lack of recognition and action with regards to unfair distribution of care and domestic work (Recognize), Lack of / poor remuneration for care and domestic workers (Reward)

Pathway to impact – 4 Rs: Recognize, Reward

Populations affected: Unpaid care workers, Paid care workers, Unpaid domestic workers, Paid domestic workers

Number of people served (2020):

Number of people served (2019):

Number of people served (2018):