Care economy activities and business model

About the organization:
Mi Dulce Hogar provides formal jobs for domestic workers in Mexico through a quick and efficient hiring process to recruit reliable keepers and cleaners. Mi Dulce Hogar’s work relies on three pillars: safety through a rigorous hiring process, quality training programs, and formal jobs that provide legal and social benefits. Their objective is to connect and formalize as many employees ad they can.

Activities in the care economy:
Provision of technology & services that train/upskill domestic & care workers (e.g. technology that links employers to domestic/care workers), Provision of technology, services & policies/practice that improve condition for domestic & care worker (e.g. apps that calculate decent remuneration), Provision of affordable time and labour saving technology and products (e.g. product that makes washing, cooking more efficient)

Stage of growth: Established/Mature

Type of services: Domestic services, Labour saving solutions

Number of customers (2020): Less than 1,000

Number of customers (2019): Less than 1,000

Number of customers (2018): Less than 1,000

Financials

Profitability status: Not profitable yet but planning to become profitable within 3 years

Revenue USD (2020): Between 250,000 to 500,000

Revenue USD (2019): Between 250,000 to 500,000

Revenue USD (2018): Between 100,000 to 250,000

Pathways to impact

Challenge addressed:
Lack of affordable solutions to reduce amount of time spent on care and domestic work (Reduce), Lack of / poor remuneration for care and domestic workers (Reward), Limited redistribution of care and domestic work to other actors in the care economy (Redistribute)

Pathway to impact – 4 Rs: Reduce, Reward, Redistribute

Populations affected: Unpaid domestic workers, Paid domestic workers

Number of people served (2020): Less than 1,000

Number of people served (2019): Less than 1,000

Number of people served (2018): Less than 1,000