Care economy activities and business model

About the organization:
Ugogo is a technology-enabled home care provider that uses digital and artificial intelligence to improve elderly care services in Latam. Ugogo offers technology-based tools for patient history and personalized care plans drawn up by professionals, among others. They aim to change the care culture and raise awareness around caregivers’ burnout while improving the quality of life of the elderly and their families.

Activities in the care economy:
Provision of technology & services that train/upskill domestic & care workers (e.g. technology that links employers to domestic/care workers), Provision of technology, services & policies/practice that improve condition for domestic & care worker (e.g. apps that calculate decent remuneration), Provision of affordable services that provide care & domestic work (e.g. affordable daycare services in rural areas)

Stage of growth: Small scale roll-out/Early stage

Type of services: Elderly-care (Ages 60 and above)

Number of customers (2020): Less than 1,000

Number of customers (2019): Not applicable

Number of customers (2018): Not applicable

Financials

Profitability status: Not profitable yet but planning to become profitable within 3 years

Revenue USD (2020): Less than 10,000

Revenue USD (2019): Not applicable

Revenue USD (2018): Not applicable

Pathways to impact

Challenge addressed:
Lack of recognition and action with regards to unfair distribution of care and domestic work (Recognize), Lack of affordable solutions to reduce amount of time spent on care and domestic work (Reduce), Limited redistribution of care and domestic work to other actors in the care economy (Redistribute)

Pathway to impact – 4 Rs: Recognize, Reduce, Redistribute

Populations affected: Unpaid care workers, Paid care workers, Elderly people

Number of people served (2020): Less than 1,000

Number of people served (2019): Not applicable

Number of people served (2018): Not applicable