Care economy activities and business model

About the organization:
Tiny Totos is a social enterprise that aims improve informal daycare by partnering with private, informal daycare entrepreneurs and delivering training and investment to upgrade standards, foster business sustainability and deliver improved care to children in Kenya and Rwanda. The enterprise redistributes care work by providing training and content on how to run profitable childcare businesses, create user-friendly childcare content that ensures child, health, development and nutrition is upheld.

Activities in the care economy: Provision of affordable services that provide care & domestic work

Stage of growth: Mass roll-out/Expansion

Type of services: Infant-care (children younger than 1-year), Child-care (Ages 1 to 5)

Number of customers (2020): Between 5,000 to 25,000

Number of customers (2019): Between 1,000 to 5,000

Number of customers (2018): Between 5,000 to 25,000

Financials

Profitability status: Not profitable yet but planning to become profitable within 5 years

Revenue USD (2020): Between 50,000 to 100,000

Revenue USD (2019): Between 10,000 to 50,000

Revenue USD (2018): Less than 10,000

Pathways to impact

Challenge addressed: Lack of affordable solutions to reduce amount of time spent on care and domestic work

Pathway to impact – 4 Rs: Reduce

Populations affected: Paid care workers, Infants or children, Others

Number of people served (2020): Between 5,000 to 25,000

Number of people served (2019): Between 1,000 to 5,000

Number of people served (2018): Between 1,000 to 5,000