Care economy activities and business model

About the organization:
Strong Start is a for-profit company that provides caregivers and domestic staff in Kenya with technical skills training in early childhood development, household management, self advocacy and job search training. It connects with caregivers and domestic staff through community micropods and blended trainings to support them in advancing their technical and advocacy skills at their workplaces. The enterprise has trained 144 caregivers via live blended trainings and worked with 634 caregivers in micropod & playgroup programs. The company’s services not only reduce the burden of care work but also upskill caregivers and domestic workers.

Activities in the care economy: Provision of affordable time and labour saving technology and products

Stage of growth: Small scale roll-out/Early stage

Type of services: Infant-care (children younger than 1-year), Child-care (Ages 1 to 5), Domestic services

Number of customers (2020): Less than 1,000

Number of customers (2019): Less than 1,000

Number of customers (2018): Less than 1,000

Financials

Profitability status: Financially profitable

Revenue USD (2020): Between 50,000 to 100,000

Revenue USD (2019): Between 50,000 to 100,000

Revenue USD (2018): Between 10,000 to 50,000

Pathways to impact

Challenge addressed: Lack of recognition and action with regards to unfair distribution of care and domestic work, Lack of / poor remuneration for care and domestic workers

Pathway to impact – 4 Rs: Recognize, Reward

Populations affected: Paid care workers, Paid domestic workers, Infants or children

Number of people served (2020): Less than 1,000

Number of people served (2019): Less than 1,000

Number of people served (2018): Information not available