Care economy activities and business model
About the organization:
Nanas & Amas connects domestic workers, such as babysitters, home helpers, and elderly caregivers, with families that require their services. This Peruvian agency aims to transform domestic work into a platform so that women who did not have the opportunity to do it at the time can grow, living the happy and prosperous lives that they deserve. Through its platform, Nanas & Amas work to promote domestic work and decent conditions as a tool to build prosperity for the people who do the work. The agency has achieved the approval of a law key to advance domestic workers’ formalization by granting economic incentives to employers. Also, they have started the Student Worker Movement, getting competitors to join them.
Activities in the care economy:
Provision of technology & services that train/upskill domestic & care workers (e.g. technology that links employers to domestic/care workers), Provision of technology, services & policies/practice that improve condition for domestic & care worker (e.g. apps that calculate decent remuneration), Awareness raising on the care economy through marketing, information campaigns & programmes that raise awareness & increase motivation
Stage of growth: Mass roll-out/Expansion
Type of services: Infant-care (children younger than 1-year), Child-care (Ages 1 to 5), Child-care (Ages 6 and above), Elderly-care (Ages 60 and above), Domestic services
Number of customers (2020): Less than 1K
Number of customers (2019): Less than 1K
Number of customers (2018): Less than 1K
Financials
Profitability status:
Not profitable yet but planning to become profitable within 3 years
Revenue USD (2020): 100K- less than 250K
Revenue USD (2019): 100K- less than 250K
Revenue USD (2018): 50K- less than 100K
Pathways to impact
Challenge addressed:
Lack of affordable solutions to reduce amount of time spent on care and domestic work (Reduce), Lack of / poor remuneration for care and domestic workers (Reward)
Pathway to impact – 4 Rs: Reduce, Reward
Populations affected: Unpaid care workers, Paid care workers, Unpaid domestic workers, Paid domestic workers, Infants or children, Elderly people
Number of people served (2020): 1K – less than 5K
Number of people served (2019): Less than 1K
Number of people served (2018): Less than 1K