Care economy activities and business model
About the organization:
LivUp is dedicated to prolonging and protecting the vitality of the elderly. This Chilean platform promotes prevention to decrease the need for intensive care. LiveUp is addressing the limited redistribution of care and domestic work and creating affordable solutions to reduce the amount of time spent on caring f and domestic work. Between 2018 and 2020, LivUp has impacted 97 families with the innovative figure of autonomy’s promoter and by employing people over their 50s.
Activities in the care economy:
Provision of technology & services that train/upskill domestic & care workers (e.g. technology that links employers to domestic/care workers), Provision of technology, services & policies/practice that improve condition for domestic & care worker (e.g. apps that calculate decent remuneration), Provision of affordable services that provide care & domestic work (e.g. affordable daycare services in rural areas), Awareness raising on the care economy through marketing, information campaigns & programmes that raise awareness & increase motivation
Stage of growth: Mass roll-out/Expansion
Type of services: Elderly-care (Ages 60 and above)
Number of customers (2020): Less than 1,000
Number of customers (2019): Less than 1,000
Number of customers (2018): Less than 1,000
Financials
Profitability status: Financially profitable
Revenue USD (2020): Between 100,000 to 250,000
Revenue USD (2019): Between 100,000 to 250,000
Revenue USD (2018): Between 100,000 to 250,000
Pathways to impact
Challenge addressed: Lack of affordable solutions to reduce amount of time spent on care and domestic work (Reduce), Limited redistribution of care and domestic work to other actors in the care economy (Redistribute)
Pathway to impact – 4 Rs: Reduce, Redistribute
Populations affected: Unpaid care workers, Paid care workers, Elderly people
Number of people served (2020): Less than 1,000
Number of people served (2019): Less than 1,000
Number of people served (2018): Less than 1,000