Care economy activities and business model

About the organization:
Kiidu’s model empowers domestic workers and care givers with jobs and helps parents find personnel such as nannies, tutors, maids, senior caregivers, nurses and drivers in Thailand. The solution has led to reduced care work through provision of domestic services. This for-profit company intends to expand its services to the Philippines.

Activities in the care economy: Provision of technology & services that train/upskill domestic & care workers

Stage of growth: Mass roll-out/Expansion

Type of services: Infant-care (children younger than 1-year), Child-care (Ages 1 to 5), Child-care (Ages 6 and above), Elderly-care (Ages 60 and above), Care for persons with special needs (disabled / differently abled persons), Care for people with illnesses, Domestic services, Labour saving solutions

Number of customers (2020): Between 5,000 to 25,000

Number of customers (2019): Between 5,000 to 25,000

Number of customers (2018): Between 5,000 to 25,000

Financials

Profitability status: Financially profitable

Revenue USD (2020): Between 250,000 to 500,000

Revenue USD (2019): Between 250,000 to 500,000

Revenue USD (2018): Between 100,000 to 250,000

Pathways to impact

Challenge addressed:
Lack of recognition and action with regards to unfair distribution of care and domestic work, Lack of affordable solutions to reduce amount of time spent on care and domestic work, Limited redistribution of care and domestic work to other actors in the care economy, Others

Pathway to impact – 4 Rs: Recognize, Reduce, Redistribute

Populations affected: Unpaid care workers, Paid care workers, Unpaid domestic workers, Paid domestic workers, Infants or children, Elderly people, Persons with special needs or with illnesses

Number of people served (2020): Less than 1,000

Number of people served (2019): Less than 1,000

Number of people served (2018): Less than 1,000