Care economy activities and business model

About the organization:
Intercuidados is a home nursing care company founded by a professional nurse with 11 years of experience. They serve the elderly, people with limited or reduced mobility, or special caregiving needs, such as chronic diseases, postpartum mothers, and postoperative. Intercuidados guarantees all caregivers have completed technical and formal education in nursing studies, so once candidates approve the selection process, they are directly linked to being hired by the company. For those care workers who lack formal education, Intercuidados provides certificated training in health or care services to help them carry out their work safely..

Activities in the care economy:
Provision of technology & services that train/upskill domestic & care workers (e.g. technology that links employers to domestic/care workers), Provision of affordable services that provide care & domestic work (e.g. affordable daycare services in rural areas)

Stage of growth: Small scale roll-out/Early stage

Type of services: Elderly-care (Ages 60 and above), Care for people with illnesses

Number of customers (2020): Less than 1,000

Number of customers (2019): Less than 1,000

Number of customers (2018): Less than 1,000

Financials

Profitability status: Not profitable yet but planning to become profitable within 3 years

Revenue USD (2020): Less than 10,000

Revenue USD (2019): Less than 10,000

Revenue USD (2018): Less than 10,000

Pathways to impact

Challenge addressed: Lack of recognition and action with regards to unfair distribution of care and domestic work (Recognize), Lack of / poor remuneration for care and domestic workers (Reward)

Pathway to impact – 4 Rs: Recognize, Reward

Populations affected: Paid care workers

Number of people served (2020): Less than 1,000

Number of people served (2019): Less than 1,000

Number of people served (2018): Less than 1,000