Care economy activities and business model

About the organization:
HandyMama is an on-demand home services platform in Bangladesh. This for-profit company connects its customers with trained and verified service providers, such as professional cleaners, maintenance people, packers and movers. The company’s workforce includes 40% women and it intends to launch other services such as cooking, cleaning and laundry services soon. HandyMama is able to reduce the burden of care work by providing affordable and standardized domestic services.

Activities in the care economy:
Provision of technology, services & policies/practice that improve conditions for domestic & care worker

Stage of growth: Mass roll-out/Expansion

Type of services: Domestic services, Labour saving solutionss

Number of customers (2020): Between 25,000 to 100,000

Number of customers (2019): Between 5,000 to 25,000

Number of customers (2018): Between 5,000 to 25,000

Financials

Profitability status:
Not profitable yet but planning to become profitable within 3 years

Revenue USD (2020): Between 250,000 to 500,000

Revenue USD (2019): Between 250,000 to 500,000

Revenue USD (2018): Between 100,000 to 250,000

Pathways to impact

Challenge addressed:
Lack of recognition and action with regards to unfair distribution of care and domestic work, Lack of affordable solutions to reduce amount of time spent on care and domestic work, Lack of / poor remuneration for care and domestic workers, Limited redistribution of care and domestic work to other actors in the care economy

Pathway to impact – 4 Rs: Recognize, Reward, Redistribute

Populations affected: Paid care workers, Paid domestic workers

Number of people served (2020): Between 1,000 to 5,000

Number of people served (2019): Between 1,000 to 5,000

Number of people served (2019): Between 1,000 to 5,000