Care economy activities and business model

About the organization:
Bidhaa Sasa is a for-profit company that supplies a range of products to customers in rural communities of Kenya. Its products include solar lamps, systems and radios, efficient cookstoves, LPG cylinders and cooking accessories, as well as water tanks and agricultural tools. More than 70% of the company’s customers are women. Bidha Sasa products enable women to operate in cleaner and safer environments and reduce the drudgery associated with domestic work. The company also provides nano-credit to its customers to make the products affordable.

Activities in the care economy:
Provision of affordable time and labour saving technology and products

Stage of growth: Mass roll-out/Expansion

Type of services: Labour saving solutions

Number of customers (2020): Between 25,000 to 100,000

Number of customers (2019): Between 25,000 to 100,000

Number of customers (2018): Between 5,000 to 25,000

Financials

Profitability status:
Not profitable yet but planning to become profitable within 3 years

Revenue USD (2020): Over 1 million

Revenue USD (2019): Over 1 million

Revenue USD (2018): Between 500,000 to 1 million

Pathways to impact

Challenge addressed:
Lack of affordable solutions to reduce amount of time spent on care and domestic work

Pathway to impact – 4 Rs: Reduce

Populations affected: Others

Number of people served (2020): 25,000 to 100,000

Number of people served (2019): 25,000 to 100,000

Number of people served (2019): Between 5,000 to 25,000