Care economy activities and business model

About the organization:
Aliadas is an organization committed to using technology and communications in favor of domestic workers and their training processes. Aliadas is a mobile app at the service of domestic workers in Colombia that will soon be available to download. Through 8 functions, Aliadas seeks to contribute to recognizing domestic workers and their labor rights. Employers are also invited to take advantage of this tool to learn about their responsibilities and the labor rights of their domestic workers.

Activities in the care economy:
Provision of technology, services & policies/practice that improve condition for domestic & care worker (e.g. apps that calculate decent remuneration), Awareness raising on the care economy through marketing, information campaigns & programmes that raise awareness & increase motivation

Stage of growth: Small scale roll-out/Early stage

Type of services: Labour saving solutions

Number of customers (2020): Not available

Number of customers (2019): Not available

Number of customers (2018): Not available

Financials

Profitability status: Not available

Revenue USD (2020): Not available

Revenue USD (2019): Not available

Revenue USD (2018): Not available

Pathways to impact

Challenge addressed: Lack of recognition and action with regards to unfair distribution of care and domestic work (Recognize), Lack of / poor remuneration for care and domestic workers (Reward)

Pathway to impact – 4 Rs: Recognize, Reward

Populations affected: Unpaid care workers, Paid care workers, Unpaid domestic workers, Paid domestic workers

Number of people served (2020): Not available

Number of people served (2019): Not available

Number of people served (2018): Not available