Care economy activities and business model

About the organization:
HelloTask is a for-profit online platform that connects domestic workers to potential employers in Bangladesh. In developing countries, most care workers are not smartphone users, which has excluded them from digital opportunities. The company has built a technology that connects any mobile phone user to employers in real-time. Through its model, HelloTask improves access to opportunities for domestic workers.

Activities in the care economy:
Provision of technology & services that train/upskill domestic & care workers

Stage of growth: Small scale roll-out/Early stage

Type of services: Domestic services

Number of customers (2020): Between 5,000 to 25,000

Number of customers (2019): Between 5,000 to 25,000

Number of customers (2018): Between 1,000 to 5,000

Financials

Profitability status:
Not profitable yet but planning to become profitable within 3 years

Revenue USD (2020): Between 50,000 to 100,000

Revenue USD (2019): Between 50,000 to 100,000

Revenue USD (2018): Between 10,000 to 50,000

Pathways to impact

Challenge addressed:
Lack of recognition and action with regards to unfair distribution of care and domestic work, Lack of affordable solutions to reduce amount of time spent on care and domestic work, Lack of / poor remuneration for care and domestic workers, Others

Pathway to impact – 4 Rs: Recognize, Reward, Redistribute

Populations affected: Paid care workers, Paid domestic workers, Infants or children, Elderly people, Persons with special needs or with illnesses

Number of people served (2020): Between 5,000 to 25,000

Number of people served (2019): Between 5,000 to 25,000

Number of people served (2018): Between 5,000 to 25,000