Care economy activities and business model

About the organization:
Hogaru is a digital platform that provides housekeeping, cafeteria and childcare services in Colombia. Hogaru has an innovative and rigorous hiring process and offers cutting-edge technology to manage large groups of keepers/cleaners through a friendly algorithm system for scheduling services. Hogaru´s mission is to formalize and dignify domestic work in Colombia.

Activities in the care economy:
Provision of technology & services that train/upskill domestic & care workers (e.g. technology that links employers to domestic/care workers), Provision of technology, services & policies/practice that improve condition for domestic & care worker (e.g. apps that calculate decent remuneration), Provision of affordable time and labour saving technology and products (e.g. product that makes washing, cooking more efficient)

Financials

Profitability status:
Financially profitable

Revenue USD (2020): Over 1 million

Revenue USD (2019): Over 1 million

Revenue USD (2018): Over 1 million

Pathways to impact

Challenge addressed:
Lack of affordable solutions to reduce amount of time spent on care and domestic work (Reduce), Lack of / poor remuneration for care and domestic workers (Reward), Limited redistribution of care and domestic work to other actors in the care economy (Redistribute)

Pathway to impact – 4 Rs: Reduce, Reward, Redistribute

Populations affected: Unpaid domestic workers, Paid domestic workers

Number of people served (2020): Between 5,000 to 25,000

Number of people served (2019): Between 5,000 to 25,000

Number of people served (2018): Between 5,000 to 25,000